Internet Marketing
When it comes to succeeding in business, there are a few important things to remember.
1. Always strive to build rapport with your audience. This is vital. They must know that you understand them and care.
2. Always seek to build new and innovative products. Whether you are into creating actual, tangible products, digital products or specialize in information product creation, you always want to be releasing new and exciting products and services.
3. Always seek to put customer satisfaction and experience above all else. There is no need in having great products and services if people hate to buy from you. This is just common sense.
At the end of the day, you are in business to serve your market, not just make a quick buck. Think about your market first and your bank account will reflect back that wise decision.
Having your own Info Product boosts income & builds recognition!
So you want to be the proud owner of your own information course? Of course! What smart entrepreneur doesn’t?
It’s exciting! It’s empowering! It makes you sound really smart. And of course, it’s another stream of income that could take off and even out-do your current main money-maker.
But if you really get down to the heart of it – what you really want is a way to give back. A way to help others get where you are now, or at least get them unstuck from the rut they’re in.
Whether it’s because someone helped you, and now you want to help others, or because long ago there was no one to help you when you desperately needed it….by creating a solid and truly well-rounded Information Course you can be what people are looking for, what they need.
You can empower them to take charge of their lives, their business, their passions by giving them the instructions – the treasure map to the chest of gold and jewels that’s been hidden from them for far too long – and helping to fuel their energy to learn something new that could break them free from the chains of depression, misery or failure they have been tethered to.
With the right product, the one that gives them everything they need and then some, you could change their lives. You.
Market Research & Analysis
Sounds like LOADS of fun, right? Well…ok, maybe not, but we know this is the most crucial part of the whole process. This is where we spend most of our energy and focus – finding out what your market and niche wants and needs, even if they don’t know it themselves yet…
• Who are they? What do they do?
We delve into your market's minds
• What tickles their pickle?
• What keeps them up at night? Terrifies them?
• What problems or questions do they want answers to?
• What are their goals and dreams?
• What makes them happy? Inspires them?
• What do they need to help them succeed?
We step into the mind of your typical customer and see what makes them tick. We communicate with them through blogs, forums, social media, surveys and generally any excuse we can find to pick their brains…even if it’s stalking them on their weekly grocery trip and getting behind them in the checkout lane to ask seemingly random yet probing questions. (Don’t worry, we’ll never tell ‘em you sent us – we’ve all been trained in tactical black ops and we know what we’re doing here.)
We show you how to knock out your competitors
We even get into the minds of your competitors…
• What are they offering?
• What are their weaknesses? Strengths?
• How can we create something with even more value and benefit for your clients?
• How can we make your product even better and more unique than what’s already out there?
Inquiring minds want to know…
….and yes we always get what we are after.
Tuesday, October 18, 2011
Internet Marketing
4 Ways to Build Links to a New Website
Building up the traffic levels to a new website is the biggest job you face once you’ve got it launched.
The temptation is to throw money at the problem and, in certain areas, this works well: buying traffic through PPC or other paid advertising channels, for example.
But in a few areas it’s folly: directory submissions,
link exchanges and paying for links.
Once you’ve got your on-site SEO in shape, the biggest factor in moving your site up the search results is the number of links coming into your site.
So here are 4 ways to build links to your new website. And take note: they’re not fast, but they are effective and you won’t be penalized by the search engines.juicing recipes
1. Commenting on other blogs
The most important message here is to make sure you read the article you’re commenting on fully, including any comments that have gone before, and write something that adds to the article or to previous comments.
At all costs avoid the ‘nice post, thanks for sharing’ type comment. That’s just spam and likely won’t be approved.
If you can’t think of anything decent to say, then don’t comment.
A thoughtful, useful comment will build your credibility and will also encourage people to click through to your site – so you’ll get a traffic boost as well as the link.
It’s worth spending time searching out 3 or 4 high traffic, well respected blogs in your niche. Get to know them and then comment regularly on articles that come out. But make sure your comments are worthwhile!
Don’t use the scatter-gun approach and try to comment on loads of blogs a day – you’ll drive yourself to distraction and your comments will be poor quality.
A steady build-up of links from high quality, related sites will do wonders for your site’s ranking.
2. Guest posting on other blogs
This is like commenting, in that you’ll get both links and traffic if you do it well, but it takes more work and time.
If you’re building your relationship with other bloggers through commenting, these blogs are often a good place to start looking for guest posting opportunities.
In fact, if your comments are good enough you may even be invited to write a guest post.
If you’re commenting regularly on a blog you’ll quickly discover whether they accept guest posts simply by keeping a note of the authors, or the bye lines at the end of the articles.
If they do accept them, look for the guest post guidelines – they’ll be there somewhere but, if you can’t find them, contact the blogger and ask for them.
You’ll need to agree a subject to write about and the angle you’re going to approach it from.
If the guest post guidelines don’t explain what format to present your work in, either ask the blogger or send it in both Word and plain text format, including the HTML mark up with the plain text version.
You need to make it as easy as possible for the blogger to accept and publish your article. They’re busy people, so give them as little extra work as possible!
Once you’ve agreed a guest posting deal with someone it’s imperative you deliver what you’ve promised, on or before the deadline, written to the highest standard possible.
As counter-intuitive as it may seem, save your best efforts for your guest posts. These are advertisements for your site, so make them as good as you can.
3. Commenting on forums
As with blogs that you’re commenting on, find one or two forums that are closely relevant to the topic of your site and get to know the members.
You’ll be able to place a link to your site in your signature but, initially, many forums won’t publish your signature or allow you to post links.
That’s OK – it stops the hit and run spammers.
But become an active member (answering questions and helping people) and, after the prescribed number of posts, your signature will be activated.
I use forums to answer questions. This has a couple of benefits: a) you come across as helpful, so you’re accepted into the community more quickly, and b) it will give you topics on which to write articles for your own site.
As with commenting and guest posts, make sure your entries are thoughtful, accurate and helpful. And don’t simply repeat an answer that someone has already given, just so you can have an entry in that thread.
Again: if you can’t add something of value, don’t add anything.
Nothing wrong with linking to a relevant article on your site, as long as it amplifies your answer, but make sure you give a summary of the information in your article first and that it’s relevant to the question that was asked.
And the more active you are the more links you’ll get.
4. Social Media Sites
Again, the approach here must be based on high quality input.
With social media sites (specifically, Twitter) I use the same approach as I do with forums: looking for questions I can answer and doing so.
The benefits are the same: you come across as helpful and you harvest lots of information for future articles. In fact, as I wrote here, Twitter is a great market research tool if you use it in this way!
Initially the search engines ignored the social media sites and the links weren’t much good anyway, because they all went through re-directs.
But the search engines (particularly Google) have revised their view since then, and sites like Twitter and Google+ are now providing increasingly strong indicators to the search engines of sites that are well-regarded by others.
And, of course, Google+, allied with the Plus 1 button, can bring you lots of links and search engine credibility.
Don’t forget to make sure your profile is fully competed in whichever social media sites you use, including a link to your site!
And, again, select just one or two social sites to work with – the ones where your audience hangs out.
Building up the traffic levels to a new website is the biggest job you face once you’ve got it launched.
The temptation is to throw money at the problem and, in certain areas, this works well: buying traffic through PPC or other paid advertising channels, for example.
But in a few areas it’s folly: directory submissions,
link exchanges and paying for links.
Once you’ve got your on-site SEO in shape, the biggest factor in moving your site up the search results is the number of links coming into your site.
So here are 4 ways to build links to your new website. And take note: they’re not fast, but they are effective and you won’t be penalized by the search engines.juicing recipes
1. Commenting on other blogs
The most important message here is to make sure you read the article you’re commenting on fully, including any comments that have gone before, and write something that adds to the article or to previous comments.
At all costs avoid the ‘nice post, thanks for sharing’ type comment. That’s just spam and likely won’t be approved.
If you can’t think of anything decent to say, then don’t comment.
A thoughtful, useful comment will build your credibility and will also encourage people to click through to your site – so you’ll get a traffic boost as well as the link.
It’s worth spending time searching out 3 or 4 high traffic, well respected blogs in your niche. Get to know them and then comment regularly on articles that come out. But make sure your comments are worthwhile!
Don’t use the scatter-gun approach and try to comment on loads of blogs a day – you’ll drive yourself to distraction and your comments will be poor quality.
A steady build-up of links from high quality, related sites will do wonders for your site’s ranking.
2. Guest posting on other blogs
This is like commenting, in that you’ll get both links and traffic if you do it well, but it takes more work and time.
If you’re building your relationship with other bloggers through commenting, these blogs are often a good place to start looking for guest posting opportunities.
In fact, if your comments are good enough you may even be invited to write a guest post.
If you’re commenting regularly on a blog you’ll quickly discover whether they accept guest posts simply by keeping a note of the authors, or the bye lines at the end of the articles.
If they do accept them, look for the guest post guidelines – they’ll be there somewhere but, if you can’t find them, contact the blogger and ask for them.
You’ll need to agree a subject to write about and the angle you’re going to approach it from.
If the guest post guidelines don’t explain what format to present your work in, either ask the blogger or send it in both Word and plain text format, including the HTML mark up with the plain text version.
You need to make it as easy as possible for the blogger to accept and publish your article. They’re busy people, so give them as little extra work as possible!
Once you’ve agreed a guest posting deal with someone it’s imperative you deliver what you’ve promised, on or before the deadline, written to the highest standard possible.
As counter-intuitive as it may seem, save your best efforts for your guest posts. These are advertisements for your site, so make them as good as you can.
3. Commenting on forums
As with blogs that you’re commenting on, find one or two forums that are closely relevant to the topic of your site and get to know the members.
You’ll be able to place a link to your site in your signature but, initially, many forums won’t publish your signature or allow you to post links.
That’s OK – it stops the hit and run spammers.
But become an active member (answering questions and helping people) and, after the prescribed number of posts, your signature will be activated.
I use forums to answer questions. This has a couple of benefits: a) you come across as helpful, so you’re accepted into the community more quickly, and b) it will give you topics on which to write articles for your own site.
As with commenting and guest posts, make sure your entries are thoughtful, accurate and helpful. And don’t simply repeat an answer that someone has already given, just so you can have an entry in that thread.
Again: if you can’t add something of value, don’t add anything.
Nothing wrong with linking to a relevant article on your site, as long as it amplifies your answer, but make sure you give a summary of the information in your article first and that it’s relevant to the question that was asked.
And the more active you are the more links you’ll get.
4. Social Media Sites
Again, the approach here must be based on high quality input.
With social media sites (specifically, Twitter) I use the same approach as I do with forums: looking for questions I can answer and doing so.
The benefits are the same: you come across as helpful and you harvest lots of information for future articles. In fact, as I wrote here, Twitter is a great market research tool if you use it in this way!
Initially the search engines ignored the social media sites and the links weren’t much good anyway, because they all went through re-directs.
But the search engines (particularly Google) have revised their view since then, and sites like Twitter and Google+ are now providing increasingly strong indicators to the search engines of sites that are well-regarded by others.
And, of course, Google+, allied with the Plus 1 button, can bring you lots of links and search engine credibility.
Don’t forget to make sure your profile is fully competed in whichever social media sites you use, including a link to your site!
And, again, select just one or two social sites to work with – the ones where your audience hangs out.
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